Email distribution tool

An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers.

For example, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more.

Once you're ready to move beyond what the free plan offers, Mailchimp makes scaling accessible with three different paid tiers. Plus, Mailchimp can handle email programs of any size: if you can afford to let it grow with you, you'll never have to switch to another app. Mailchimp integrates with Zapier , allowing you to do things like automatically subscribe new form responders, leads, or spreadsheet entries to a Mailchimp list.

Mailchimp pricing: Free for up to 2, contacts and 10, sends per month. If you choose Mailchimp, here are 6 ways to automate your email marketing with Mailchimp. And if you love Mailchimp but just need a super simple, bare-bones option for email newsletters, the brand also offers TinyLetter. HubSpot has everything you need under one roof. The email marketing features are well-rounded and offer a lot for free: up to 2, emails per month, over lists, and reporting.

When you're ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more. The email tool throws you into the editor as soon as signup is finished, so you can get moving quickly. For those new to HubSpot or email marketing more broadly, the next stop is the user guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot.

Included in your lists are static and 5 "active" lists, which include super quick options to segment, say, hard-bouncers or recipients who open but don't click. Plus, HubSpot integrates with Zapier , so you can do things like automatically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot. HubSpot pricing: Free for up to 2, emails per month, static contact lists, and 5 "active" contact lists.

Take a look at 5 ways to automate business operations in HubSpot to make the most of your email marketing. MailerLite doesn't offer pre-made templates on its free plan, but the dynamic, pre-designed content blocks more than make up for the lack of templates. With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers make quick work of building new campaigns and custom templates.

Your emails can include more than just text and images, too. There's a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over.

You can add product details, embed a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. It's a great way to send interactive emails instead of just digital letters. Beyond email content, MailerLite also includes robust automation and audience segmentation features in the free plan. An intuitive builder makes quick work of mapping out automation workflows.

You can create both persistent and one-time segments and view aggregate statistics by segment, too. MailerLite pricing: Free for up to 1, subscribers and 12, emails per month.

Moosend isn't the most streamlined email marketing app we tested, but it makes up for that with generous allowances on the free plan and powerful segmentation options for eCommerce businesses.

The email builder works as you expect with drag-and-drop functionality to add elements and a rich text editor. Once you connect your eCommerce site, click over to the Revenue Dashboard tab to see an overview of exactly how your email marketing efforts lead to sales.

Compared to other apps we tested, it takes a few extra clicks to build a new segment. But even free users can segment lists by crucial eCommerce dimensions like average order value, subscribers who add a particular product to their cart, total spending, and more. Moosend also includes automation features with its free plan: over a dozen automated "recipes," including sequences for abandoned carts, upsells, and customer loyalty.

Moosend integrates with Zapier , opening up connections with tons of other apps and automated workflows for things like adding new Moosend subscribers from new leads and verifying email addresses for new Moosend subscribers. Moosend pricing: Free for up to 1, subscribers and unlimited emails. The more you use your email marketing tool, the more you'll need to rely on automation. And Sendinblue offers a variety of templated automation flows, based on your goals.

You can choose your workflow to improve engagement, increase traffic, grow revenue, or build relationships. Even with this kind of advanced automation, you can get from account setup to actually editing emails in just a few clicks.

Once you're there, you can build your emails with dozens of pre-made templates and a drag-and-drop editor. Then, either send them as email newsletters or use Sendinblue's automation workflows to send them on a schedule. You can't send as many emails at once as you can from other free email marketing tools, but you can manage more contacts and split them into focused lists. Sendinblue also lets you buy pre-paid credits to send more than your daily email limit.

Expand Sendinblue's capabilities by integrating it with Zapier to automatically create new Sendinblue subscribers from new Google Contacts, Typeform submissions, and more. Sendinblue pricing: Free for up emails per day and unlimited contacts. At first glance, Mailjet is a perfectly capable email marketing service.

Also, you have a day money-back guarantee. A major perk is the built-in image editor that adds so much to the overall experience. When you need to add or remove information or contacts, you can easily do that from the Audience Dashboard. Before you can start building your email, you need to set up a campaign.

Again, the entire process is so smooth and guided all the way. You can build your email in plain text, custom HTML code, or choose a template or pre-built layouts. You can build your full email without ever leaving the site. During the email building phase, you can always preview the message in desktop, mobile, or inbox view. Mailchimp has a dedicated mobile application. You can access performance data, add email contacts, and create landing pages and emails.

The mobile email editor itself is fully-functional and looks great. Mailchimp has all the modern features that are necessary for running a successful email campaign. However, when signing up with either the free plan or any paid plans, you get a days email support perk. They also have a substantial knowledge base with useful articles and guides.

Apart from the monthly subscription plans, they also offer a flexible payment option called Pay As You Go. However, once you get used to the layout, it becomes easier to navigate. You have three options for adding contacts to your list: adding them one at a time, copy-pasting multiple contacts at once, and importing contacts from a file. The last two options trigger a five-step process. There you add more data about your contacts, opt for sending a confirmation email to your subscribers, add tags, and confirm the origin of your contacts.

We managed to do it by exporting the list, making changes, and importing it again to a different list, but that took a lot of effort. You can create your email using the built-in drag and drop email builder, plain text, or custom HTML code. Instead, you have to save and exit from the editor and navigate to scheduling your message. Sending your email to your contact list is an easy process and takes just a few minutes. You pick the email you want to schedule, choose the pre-built email list, and select when you want your campaign to go out.

The unique aspect of AWeber is its AI-powered email template designer. The other main features are the drag and drop email builder tool, email automation options, personalized emails, tag-based contact targeting, sign-up forms, and a free image library. On top of that, you can also create video-based landing pages. They also have an extensive knowledge base where you can find answers to typical questions that might arise. AWeber offers a free and a paid plan.

The paid option is based on the subscriber count, and you can choose to pay monthly, quarterly, or annually. Opting for the latter offers you the lowest prices. AWeber also offers a day money-back guarantee with no questions asked.

Design-wise, the dashboard, the editor, and the navigation look so uniform. You can add contacts in three standard ways: individually, importing emails in bulk from a file, copy-pasting.

Once you start picking your audience, the existing tags and segment system gets clunky for new users. However, once you use it a couple of times, it makes email targeting simpler. Now, to build an email, you need to either create a campaign or a broadcast. Both of these have different options and fields you need to fill out with information before proceeding.

You can then build your email using plain text, custom HTML code, or the built-in email builder. When choosing the builder, you start by selecting a pre-made template or starting from scratch.

You can also pre-create custom templates that you can then select. The email design tool itself is quite robust. You have your familiar drag and drop blocks, but at first glance, it all looks a bit bare. However, there are some additional options when you choose a block that you want to insert into your email. At any time, you can preview your email on a desktop, tablet, or mobile view.

After you create your email, you can opt for adding subject line and content variations to make a split test. Then you can choose to send your email out immediately or schedule it for a later date.

Still, their dashboard and email editor is accessible through a mobile browser. All the necessary functionality for creating an email is there, but the whole interaction with the editor feels off and slow. This means that the features you get are the same across the board.

You can send an unlimited number of emails with Drip. They also have a nifty visual builder for the customer funnel flow, which you can also split test to determine the best one.

However, you get an additional live chat support option when you exceed 5, contacts. Instead, they keep it simple and only charge you based on the number of contacts you have. Drip offers a day free trial with no credit card required so that you can test out their service. Adding your contacts to an email list is a standard process with options to insert them individually, importing email contacts in bulk from a file, or copy-pasting.

If you have a list with another email marketing service, you can connect it, and your contacts get transferred automatically. You can organize the contacts by adding tags to each of them. Before you can start creating your email, you have to build a campaign. There are several specific options for the type of campaign: standard campaign, automation, RSS triggered, date-based, and split testing. You can create your email from scratch using the editor tool, choose a template, or insert custom HTML code.

You can choose from 21 available templates and a bunch of layout options. The design tool itself is based on a drag and drop functionality with pre-defined elements that you can add to your email. There are also some additional design options for each component. ActiveCampaign also features an image editing tool in the email editor, which is a time saver. Here you can turn on different tracking features, add a date for scheduling your email, and run a Spam Check.

You can now send the message immediately, schedule it, or simply save and exit the editor. ActiveCampaign has a separate mobile app where you can check your reports, track customer activity, and access your CRM. You can use the email editor in a mobile browser with all the editing features as another option.

However, they add a machine learning aspect for sending emails and creating somewhat unique content. The other main features are drag and drop design tools, email and marketing automation, dynamic content options, opt-in forms, and social media integrations. ActiveCampaign offers chat and email support during business hours. The additional phone support option becomes available with a higher-tier plan.

As you increase the number of contacts, the higher-tier plans become unavailable. So, the more subscribers you have, the fewer features you have with your email marketing. You can pay for the service with monthly or annual payments, where the yearly costs much cheaper across the board.

They also throw in a free data migration option from other email marketing services. ActiveCampaign offers a day free trial with some limited features. Standard choices for adding contacts with MailerLite are individual, upload a list from a file, or copy-pasting.

You can also import your email contacts from Mailchimp, which is an odd option on its own. After the import, you can either add them to an existing group or create a new one in the same flow. To start creating your email, you first need to set up a campaign with some additional information about it. You have multiple options to build your email: drag and drop editor, plain text, and custom HTML code.

You can also choose a template among 62 options. The design tool itself is based on drag and drop functionality. Listed lists tend to get large numbers of subscribers. You may see large numbers of invalid emails or bots, which GovDelivery will remove when you attempt to email them. Additionally, many valid subscribers may join your list, but they may not know what your office does.

Generally, listed lists have more subscribers, but they also see high numbers of unsubscribes. However, users can still sign up through subscription boxes or subscription links. Unlisted lists are good if you want a smaller, more focused subscriber base.

They are also used for lists with curated subscriber lists. GovDelivery cross-promotes lists between federal agencies. Every agency using GovDelivery can choose a small number of lists to promote in this way.

Featured lists get more subscribers than listed lists. However, only a small number of lists can be featured at a time. Your list must be listed before it can be featured. Choosing an Email Tool. There are many tools available to send emails to a large list of individuals.

Using GovDelivery. Using Another Email Distribution Tool. Make sure your host provides you with a fixed IP address. Ask if they screen prospective customers in any way before signing them. A screening process is a good sign that a provider is making an attempt to steer clear of spammers.